INTERMODA 84

Intermoda is the most important fashion business fair in Latin America, held twice a year in Guadalajara, Mexico. It functions as a commercial and creative platform where designers, brands, manufacturers, buyers, and industry professionals converge to present collections, identify trends, network, and close deals within the fashion system's value chain (design, production, distribution, and retail). Its approach combines trade shows, runway shows, conferences, and innovation spaces to promote the development of the textile and design industry in the region. Within this context, the graphic design for the 84th edition was developed, where artificial intelligence tools were the cornerstone of its creation, with the mannequin serving as the guiding concept for this project.